In Trois-Rivières, 600 delegates gathered for the Quebec Liberal Party council. This was the biggest meeting in years, happening just after a fierce leadership race. Charles Milliard, who came second to Pablo Rodriguez, showed his full support. He turned rivalry into a boost for the 2026 Quebec election.
Milliard’s support was a key moment. Rodriguez gave his first big speech after June. He said, “The first job of a premier is to unite their people, never divide them.”
He aimed to connect different regions and languages. He ended with a strong call: “Rebâtir. Ensemble. Maintenant.”
The message was clear: it’s time to come together, organize, and talk about everyday issues. Charles Milliard and Pablo Rodriguez agree on one thing. Only a united Quebec Liberal Party can win. For Milliard, it’s a smart move; for voters, a promise of better times.
Why Liberal Unity Matters Now for Quebec’s 2026 Election
The push for unity is not just a slogan; it’s a real strategy. It comes from recent challenges and new opportunities. As the Quebec 2026 election gets closer, the party aims to show discipline and clear differences.
They want to win back trust. The focus is on rebuilding the party with strong organization. They aim to appeal to everyone, from Montreal to the regions.
From annus horribilis to rebuilding: the Liberal context
2022 was a tough year for Liberals, marked as the annus horribilis 2022. Donors, members, and local boards called for a plan. This is when the party started to renew itself.
New rules, tougher standards, and a new calendar were introduced. These steps were to test serious candidates. The goal was to rebuild the party.
The party used debates, workshops, and door-to-door efforts to reconnect. These actions show the party’s commitment to real work, not just words. Now, they are better prepared for the 2026 election.
Unifying around leadership to compete with the PQ and CAQ
Unity is key to competing with the Parti Québécois and the Coalition Avenir Québec. A united voice helps focus on important issues like affordability and services. It also helps counter talk of referendums by focusing on everyday concerns.
Endorsements and joint events show the party’s unity. Charles Milliard’s profile is important here. He is seen as a bridge-builder who understands both Main Street and Bay Street. This unity strengthens the party and makes it easier for voters to choose.
How unity messaging boosts voter confidence and engagement
When parties speak as one, people listen more and doubt less. Clear messaging answers a key question: who can govern right away? This clarity helps engage voters through consistent outreach.
By linking unity to better services and fiscal care, organizers turn attention into action. New members join, volunteers return, and undecided voters explore ideas without distraction. In this calm, the Liberals’ rebuilding efforts become clear and believable as the 2026 election approaches.
Charles Milliard
He spoke calmly and practically, pushing for unity based on real life. The Charles Milliard bio outlines his path to public service: health, business, and community. This section explores how his mix of experiences shapes his voice in the party.
Profile and background: pharmacist, business leader, bridge‑builder
Born in Lévis, he’s bilingual and trained as a pharmacist. He later got an MBA. His work as president and CEO of the Fédération des chambres de commerce du Québec showed his understanding of jobs and growth.
He’s known for connecting Montreal with the regions. His profile shows his health-care and economic policy skills. People see his charisma and focus on real issues, showing his accomplishments in business and civic life.
What he said at the council: “total support” for Pablo Rodriguez
At the Trois‑Rivières council, he was clear and firm. He fully supported Pablo Rodriguez and defended him on the constitutional file. He said the party can quickly recover, growing once candidates and a program are in place.
His stance reflects a results-first approach. It shows his ability to build coalitions and handle tough issues. In short, he’s good at picking a lane and bringing people along.
Positioning on unity, economic growth, and “kitchen‑table issues”
His message focuses on unity with purpose. He links jobs, transport, and growth to everyday life, keeping things clear and concrete. His profile highlights his focus on reliable services, steady pay, and less division.
He sees economic stewardship as a bridge between urban and regional needs. His background in commerce and care shows that prosperity and social justice can go hand in hand. This is a key part of the Charles Milliard bio and marks his accomplishments across sectors.
| Dimension | Real‑world Anchor | Policy Lens | Unity Impact |
|---|---|---|---|
| Training | Pharmacist with MBA | Health access, efficient systems | Shared standards across regions |
| Leadership | Former FCCQ president and CEO | Jobs, investment, growth | Common ground for workers and firms |
| Geography | Lévis roots; Montreal‑regions bridge | Transport links, local services | Reduced urban‑rural divide |
| Party Stance | “Total support” for Pablo Rodriguez | Clear leadership, steady message | Fewer factions, more focus |
| Track Record | charles milliard career across health and business | Evidence‑based choices | Credibility with voters |
Pablo Rodriguez’s Call to Unite Quebecers Across Regions and Languages
The Pablo Rodriguez speech aimed to unite Quebecers. He spoke with respect and hope, reaching out to both French and English communities. He showed that belonging is shared and equal, using the slogan Rebatir Ensemble Maintenant.
“A premier unites, never divides”: key lines from the 35‑minute speech
He emphasized that a premier should unite people, not create divisions. Rodriguez vowed not to play groups against each other. He focused on everyday life and building trust.
The speech was clear and concise. It made unity seem achievable, not just a dream.
Appeal to all Quebecers: Sept‑Îles to Saguenay, French and English alike
He mentioned places from Sept‑Îles to Saguenay and spoke in both French and English. His goal was to unite people across distances, cultures, and origins. He stressed that every town is important and every voice counts.
“Rebâtir. Ensemble. Maintenant.” as the pre‑campaign rallying cry
Supporters repeated the Quebec Liberal slogan, Rebatir Ensemble Maintenant. It became a call to action, linking renewal to unity. The speech promised to unite Quebecers, from Sept‑Îles to Saguenay, in French and English, leaving no one behind.
Strategic Contrast with PQ Independence Push and CAQ Record
Voters are considering two big risks. One is a PQ referendum under Paul St‑Pierre Plamondon. The other is the CAQ’s record on everyday management. The Liberal party is focusing on national unity and improving health care, jobs, and housing.
“When things go bad, we change governments, not countries”
Rodriguez’s main message is clear: fix problems without splitting the country. He says the PQ’s plan for separation won’t solve real issues like better clinics, schools, and paychecks.
He also warns that separation would mean losing influence in the G7 and automatic trade deals. Renegotiating with the US could hurt small businesses and supply chains.
Polling snapshot: majority opposed to a third referendum
A recent poll shows most Quebecers don’t want another referendum. A SOM survey in La Presse found a clear majority against it.
This mood helps the Liberal party focus on making life more affordable and improving services. It also weakens the idea that separation is the only way to change things.
Critique of CAQ governance: deficits, SAAQclic, and health‑care tensions
The CAQ’s record is under fire for the Quebec deficit and operational mistakes. The SAAQclic fiasco is seen as a sign of poor management that affects citizens and small businesses.
Bill 2’s salary freeze for doctors is also criticized. It’s seen as a move that could lead doctors to leave Quebec. This could worsen health care access and lead to burnout, while increasing the deficit.
| Issue | PQ Position | CAQ Record | Liberal Contrast | Voter Signal |
|---|---|---|---|---|
| National Future | PQ referendum promoted by Paul St‑Pierre Plamondon | N/A | “Change governments, not countries”; keep G7 leverage | Risk of trade renegotiations seen as costly |
| Public Opinion | Push for a new vote despite third referendum polling | N/A | Lean on majority fatigue with referendums | Most respondents oppose a third vote |
| Finances | Unclear fiscal path under separation | Quebec deficit widened under current mandate | Back to balanced‑budget discipline | Voters prioritize stability and debt control |
| Digital Services | N/A | SAAQclic fiasco undermined trust | Service‑first audits and staged rollouts | Reliability matters more than speed |
| Health Care | Independence framed as cure‑all | Bill 2 tensions over doctor pay and mobility | Repair relations; keep talent in Quebec | Access and wait times drive vote choice |
Policy Signals: Health Care, Education, Forestry, and Immigration
Voters saw a big change towards fixing problems directly and making government work better. The plan focuses on health care, education, forestry, and immigration. It aims to make services more accessible and to decentralize power.
Resetting relations with doctors and decentralizing health services
The message is clear: respect doctors and let local areas make decisions. By decentralizing, they want to improve care and trust. This means better health outcomes for everyone.
On infrastructure, they focus on public transport in Quebec City–Lévis. It’s all about building for users, reducing delays, and supporting growth.
Scrapping Bill 2 salary law; reopening evening and weekend CLSC services
They want to end the law that ties doctors’ pay to performance. This is to keep doctors in Quebec and stabilize clinics. It’s a step towards better health care.
They also plan to reopen CLSC services in evenings and weekends. This will help families, seniors, and newcomers. It will also ease the pressure on emergency rooms.
Estates general on education; new forestry plan; ministry merger proposal
An estates general on education will bring together teachers, parents, students, and employers. They will set goals for literacy, numeracy, and skills. A new forestry plan will balance jobs, nature, and Indigenous partnerships.
The immigration ministry merger will make it easier for newcomers to settle. It will link labour needs to growth. This approach supports Quebec’s health care policy.
| File | Core Move | Problem Addressed | Who Benefits | How It Works | Near‑Term Signal |
|---|---|---|---|---|---|
| Health Care | End Bill 2 doctors pay scheme | Doctor flight and morale risk | Patients, clinicians, regions | Negotiated agreements and decentralization | Stabilize rosters and reduce ER strain |
| CLSC Access | Extend evening and weekend CLSC services | After‑hours gaps and overcrowded ERs | Families, seniors, newcomers | Staffing, equipment, and local scheduling | Faster primary care and continuity |
| Education | Launch estates general on education | Stalled progress and uneven results | Students, teachers, employers | Open consultations with measurable targets | Shared roadmap for learning outcomes |
| Forestry | Introduce a new forestry plan | Market volatility and resource pressure | Mill towns, contractors, Indigenous partners | Sustainable harvests and value‑added production | Stable supply and cleaner practices |
| Immigration & Jobs | Advance an immigration ministry merger | Fragmented services for newcomers | Skilled workers, SMEs, regions | One‑window credentialing and placement | Quicker matches to labour needs |
Inside the Liberal Machine: Organization, Digital Communications, and Volunteers
The Quebec Liberal Party is focusing on building a strong campaign team. They are training to be fast and organized. Their goal is to be ready early, stay flexible, and keep people involved.
Workshops on campaign organization and mobilization
Local teams are learning how to canvass, use phone banks, and mobilize volunteers. Marie-Laurence Després Lapointe emphasizes being quick and creative. She encourages teams to test ideas, measure results, and grow fast.
Big screens show the Rebâtir. Ensemble. Maintenant. brand to keep everyone on the same page.
Rules for the leadership race require teams to build real lists, not just guess. This effort has improved sign-up processes, data collection, and training. Now, every week, teams work on riding-level efforts.
Digital strategy to energize members and new supporters
Digital communications are now more targeted. Teams are mapping out journeys for people to follow. They use email, SMS, and social video with clear calls to action.
With polls showing positive trends, staff are focusing on specific audience segments. A content strategy guides message testing. This ensures messages work well in both French and English.
Candidate recruitment goals ahead of 2026
Ridings have a strict schedule for finding candidates. The goal is to have half the slate by Christmas. They are looking for community leaders and policy experts who can start quickly.
Former minister Martin Coiteux is considering a return. This adds depth to the party’s economic and public finance policies.
The party is also reaching out to businesses. This is in response to Mitch Garber’s warning about a PQ referendum. Stronger digital communications are helping attract donors, volunteers, and local supporters for the 2026 campaign.
| Pillar | Key Actions | Tools & Tactics | Outcome Target |
|---|---|---|---|
| Liberal campaign organization | Riding playbooks, weekly field sprints, data discipline | Canvass scripts, phone banks, metrics dashboards | Consistent voter contact growth across regions |
| Mobilization of volunteers | Onboarding funnels, role‑based training, shift reminders | SMS nudges, peer‑to‑peer outreach, rapid debriefs | Higher show‑up rates for GOTV rehearsals |
| Digital communications | Segmented content, A/B testing, bilingual creative | Email journeys, social video, retargeting audiences | Lift in opt‑ins and action conversions |
| Candidate recruitment | Early vetting, community referrals, business outreach | Talent pipelines, stakeholder calls, media prep | 50% of candidates secured pre‑holiday |
| Message strategy | Kitchen‑table focus, economic credibility | charles milliard content strategy frameworks | Shareable, trusted narratives province‑wide |
| 2026 ground game | Calendarized field goals aligned to data milestones | RID‑level dashboards, turnout modelling | Ready‑to‑scale operations by spring 2026 |
Leadership Race Dynamics: Endorsements, Debates, and Momentum
The Quebec Liberals race is heating up. Rodriguez endorsements have piled up, and debates have tested everyone’s messages. This has created a buzz that members can feel.
Rodriguez’s endorsements and debate pressure from rivals
Pablo Rodriguez has gained a lot of support. Figures like Martin Coiteux and Sam Elkas have backed him. He also has 10 MNAs supporting him, keeping him in the spotlight.
Rivals like Karl Blackburn have challenged him. Blackburn questioned Rodriguez’s commitment to Quebec. Rodriguez said he has always stood up for Quebec. The two have different plans for the province, with Rodriguez focusing on transit.
Karl Blackburn and Marc Bélanger in the leadership narrative
Karl Blackburn’s entry into the race has energized things. Some of Charles Milliard’s allies are now supporting Blackburn. This has made the party seem more inclusive.
Marc Bélanger has also been a key player. He has shown that there’s room for cooperation. Together, these three are shaping the race’s narrative.
Second‑place polling surge and implications for party morale
Recent polls show the Liberals in a tight second place. This has boosted volunteers and donors. It’s a positive sign for the party’s future.
With debates and more campaigning to come, the race is getting fiercer. Rodriguez’s support, Blackburn’s challenge, and Bélanger’s role are keeping the party’s spirits high. It’s clear that the race is far from over.
Charles Milliard’s Broader Profile and Digital Footprint
Charles Milliard combines health knowledge with business skills. This mix helps him talk about jobs and growth while keeping everyday needs in mind. His online presence is as important as his message, as voters expect clear websites, quick updates, and simple language.
Bio, background, profile, accomplishments, achievements
He has a pharmacy degree and an MBA. He was the president and CEO of the Fédération des chambres de commerce du Québec. Born in Lévis, he speaks both French and English, connecting Montreal with the regions.
Analysts see him as charismatic and good on TV. His profile is built on steady economic management and everyday concerns.
He has worked on competitiveness, transport, and productivity. He avoids identity fights. This background helps him build coalitions and make reforms that appeal to many.
Career and testimonials: economic stewardship focus
His career in health, business, and policy has focused on growth and budgeting. Former federal minister Clifford Lincoln praises him for balancing prosperity and social justice.
At party events, he talks about unity and moving forward. He emphasizes stable management, clear communication, and respect for local needs.
Official website, website developer, web design and content strategy
Modern campaigns need to be clear and trustworthy. Any website developer or web design credit for Charles Milliard must be confirmed. Until then, references to his official website are just descriptions.
A good content strategy would include short posts, French-first content with English pages, and quick fact sheets. Websites should be easy to read on mobile devices.
SEO expert: search engine optimization, google rankings, digital marketing, online presence
Being visible online requires good search practices. There’s no public confirmation of Charles Milliard being an SEO expert. Yet, his campaign can use SEO principles to reach more people. Clear headlines, alt text, and summaries can help his Google rankings and online presence.
Having a consistent message on social media, email, and video is key to digital marketing. Keeping the tone consistent and sources accurate helps build trust. Voters want answers quickly.
| Profile Element | Verified Facts | Digital Relevance | Practical Implication |
|---|---|---|---|
| Training and Background | Pharmacy degree; MBA; presidency at the Fédération des chambres de commerce du Québec | Substance for policy explainers and bio pages | Supports concise issue briefs and media kits |
| Regional and Bilingual Reach | Born in Lévis; fluent in French and English | Dual‑language site architecture and posts | Broader voter access and engagement |
| Economic Stewardship | Focus on jobs, transport, and growth | Topic clusters for charles milliard search engine optimization | Higher discovery for policy queries |
| Testimonials | Endorsement by Clifford Lincoln on prosperity and social justice | Curated charles milliard testimonials section | Social proof and trust signals |
| Web Presence | Any charles milliard official website details require verification | Clear credits for charles milliard website developer and charles milliard web design when confirmed | Transparent sourcing and accountability |
| Content Strategy | Kitchen‑table themes and unity message | Structured briefs and FAQs for charles milliard content strategy | Faster comprehension on mobile |
| SEO and Rankings | No confirmed status as a charles milliard seo expert | On‑page improvements for charles milliard google rankings | Stable traffic from issue‑based searches |
| Digital Marketing | Consistent, bilingual outreach | Integrated charles milliard digital marketing and analytics | Measured growth in charles milliard online presence |
Conclusion
The Trois-Rivières council set a clear course. They focused on Liberal unity and Rodriguez leadership. They aimed to speak to every region and language.
Delegates supported a practical agenda in health, education, forestry, and immigration. They called for action with the slogan, Rebatir Ensemble Maintenant. With Charles Milliard’s support, the party became more united and inclusive.
After a tough 2022, the party is gaining momentum. Debates, new volunteers, and better digital outreach have helped. Now, they are in second place, ready for Quebec 2026.
The PQ referendum contrast is key. Polls show people don’t want a third vote. The CAQ’s record on deficits and health-care tensions offers a chance to show they can do better.
The party has outlined key policies. They want to rebuild ties with doctors and decentralize services. They also plan to reopen CLSCs and scrap Bill 2.
These plans aim to help families and deliver quick wins. The strategy is to show the party’s commitment to staying Canadian. It’s based on inclusive language and Rodriguez’s steady leadership.
If the party stays united, they can contrast well with the PQ and CAQ. This could lead them to success in Quebec 2026. Their focus on competence, civility, and Rebatir Ensemble Maintenant is key.